O Positiv Launches Uro Hair Growth + Volume Supplement

O Positiv Health, a supplement brand specializing in women’s vaginal and hormonal health, has expanded into the hair health category with the launch of Uro Hair Growth + Volume. The formula, for women ages 18 and up, is formulated to support hair health during periods when women may experience hair loss.

Hormones and hair health are intertwined, and periods of stress, postpartum shifts, and menopause are common factors in hair thinning. By age 80, 50% of women experience thinning hair, which hit close to home for Bridget Berman, VP of the brand, who dealt with hair loss during breast cancer treatment while the team was developing this product.

“Watching her go through it added a real layer of empathy to the work, but more than that, the team was just glad to be able to be there for her. As she went through recovery, the product became something the whole team rallied around to help her get her hair, and a piece of herself, back,” the company stated.

“Over the past few years, countless women have reached out to us sharing their struggles with hair thinning brought on by stress, postpartum shifts, menopause, and more,” said Brianna Bitton, co-founder of URO by O Positiv Health. “We realized hair loss is a core concern for women, yet this category has historically been marketed toward men. As a brand dedicated to women’s health, we set out to create an innovative, clinically backed solution that is designed specifically for women and the factors behind hair loss.”

The new supplement features:

• Serevelle, a clinically studied saw palmetto extract shown to support healthy hair growth, thickness, and density
• Holy Basil, a botanical traditionally used for stress management
• A vitamin and mineral blend featuring biotin, selenium, vitamin C, vitamin B12, and iron to address deficiencies linked to hair loss.

“Hair thinning and shedding are some of the most common concerns I hear from women in my practice, and the over-the-counter space can be especially difficult to navigate,” said Dr. Kavita Mariwalla, double board-certified dermatologist and Mohs surgeon. “I find URO Hair Growth + Volume compelling because it takes a targeted approach to the hair follicle, combining Serevelle, a proprietary botanical active, with key nutrients for hair health. It’s designed to support the natural hair growth cycle for visibly thicker, fuller-looking hair, all in one simple, once-daily capsule.”